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For Australian service businesses with a proven offer and a quiet calendar.

The work was never the problem. The quiet calendar is.

You built something that delivers when people walk through the door. The referrals just went quiet. I build and run the entire system that fills your calendar with qualified appointments, and you don’t pay my fee until it does. The number is agreed in writing before we start, the downside is capped, and the whole build becomes yours the day you come on board.

A number in writing
A capped downside
You cover ad spend
Yours when you come on board
Get your free funnel teardownOr book a call

A friendly chat and an honest diagnosis of your funnel, not a sales call.

Your calendar
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In short

Poznan Digital is an Australian lead generation agency run by one operator, Mihajlo Poznan. It builds and runs a complete client-getting system for service businesses, the ads, the landing pages, the follow-up, and the booking, and clients pay no management fee until that system delivers an agreed number of qualified appointments. Ad spend is funded by the client and paid directly to the platform, never through the agency.

Been here before

Maybe you’ve tried something like this before.

Most owners I speak to have already spent money trying to fix a quiet calendar. Sometimes it worked for a while and then quietly faded. Other times the leads came in but never turned into paying clients.

None of that makes you bad at marketing, and it doesn’t mean the people you worked with did a poor job. More often it just wasn’t the full picture. A few ads running without the follow-up behind them. A campaign switched on without the system to catch and convert what it brought in.

So if you’re reading this with your guard up, fair enough. You’ve paid for a promise before, and you’d rather see how something works before trusting it again.

That’s exactly how I’d want you to read this. So rather than ask you to take my word for anything, I’ll show you the mechanics.

Why one piece of marketing isn’t enough →
What changed

Nothing you did stopped working. The ground moved.

For years the work came to you. A happy client told a friend. Someone passed your name along at the right moment. That is the best kind of marketing there is, and it built your business.

Then it slowed. Not because you got worse at what you do, and not because referrals stopped mattering. The ground underneath moved.

People search differently now. They ask Google a question and often get the answer without clicking through to anyone. They scroll past more, and they take longer to decide. Word of mouth still happens, there is just less of it reaching you, and it lands less predictably than it used to.

So the calendar that once filled itself now has gaps. Some weeks are full, some are quiet, and you can’t plan around either one.

Word of mouth is still worth having. It is just not something you can switch on when you need it. What fills the gaps is a way to bring the right people to you on purpose, running alongside the referrals you already earn.

How it works

I build it, I run it, and you don’t pay me until it works.

Before we start, we agree on a number. A specific count of qualified appointments in your calendar, written down, based on your business and your budget. That number is the whole deal. Everything below is how I make it real, and what happens if I don’t.

The deal
What it costs you
When
The build
Nothing, I carry it myself
Up front
My management fee
Nothing until the agreed number is hit
Then, once it’s working
Ad spend
Your budget, paid straight to the platform
From the start, agreed minimum
If the number is missed
Nothing, I keep working free for up to 30 more days
Then we part as friends
Ownership of everything
Included, the account, pages, creative and data
The day you come on board
Ongoing management
From $1,500 a month, month to month
Once it’s working
The build
Costs youNothing, I carry it myself
WhenUp front
My management fee
Costs youNothing until the agreed number is hit
WhenThen, once it’s working
Ad spend
Costs youYour budget, paid straight to the platform
WhenFrom the start, agreed minimum
If the number is missed
Costs youNothing, I keep working free for up to 30 more days
WhenThen we part as friends
Ownership of everything
Costs youIncluded, the account, pages, creative and data
WhenThe day you come on board
Ongoing management
Costs youFrom $1,500 a month, month to month
WhenOnce it’s working

Most agencies pitch you and ask you to trust them. I’d rather do the work first and put a number on it. I wouldn’t invest weeks I can’t get back unless I was sure I could deliver. That is the whole reason a cautious owner can say yes to this.

See exactly how it works →
What gets built

One connected system, built to end in a booked appointment.

This is the part that was missing. Not a single tactic, but every piece working together, each one handing the next what it needs. Here is the path a stranger takes to becoming an appointment in your calendar.

1

The right strangers see you.

Ads put your business in front of people already looking for what you do, not a broad crowd that scrolls past.

2

They turn into leads.

A page built for one job, turning that attention into a name and a number, not a brochure nobody acts on.

3

Every lead gets an answer in seconds.

The moment someone puts their hand up they hear back, and every missed call gets a text straight away. This is where most businesses leak the most.

4

The ones who don’t book get followed up.

Nobody falls through the cracks because you had a busy week. The system keeps in touch until they book or opt out.

5

Appointments land in your calendar.

Booked and confirmed, with reminders so they actually show up instead of ghosting.

6

You see what’s working, in plain English.

One page a month. What it cost you, and what it turned into. No jargon, no dashboard you’ll never open.

No single piece of this works on its own. An ad without the follow-up leaks. Follow-up with nowhere to send people has nothing to chase. Built together, they carry someone from never having heard of you to sitting in your calendar. That is the system, and I build and run the whole thing.

See exactly what gets built →
The honest proof

I don’t have a wall of testimonials. Here’s the truth instead.

I could fill this page with logos and five-star ratings. You’ve seen those before, and you know how little they prove. You’re the type to check, to go looking for the same reviews on Google and notice when the numbers don’t add up.

So here is where I actually stand. I moved to Australia about 18 months ago, and I’m building this agency here from the ground up. I don’t have a folder of local case studies yet, because I’d rather earn a few real ones than borrow someone else’s.

What I can show you is my own business. Poznan Digital is its own first client. The exact system I’d build for you is the one running underneath this page right now: the ad that brought you here, the page you’re reading, the reply you’d get in seconds, and the follow-up if you didn’t book. If it didn’t work, you wouldn’t be here.

That, plus a number in writing before you pay a cent, is the most honest proof I can offer today. When the first client results are in, they’ll sit right here, with real figures and a real name attached. Not a day before.

More about me, and why I do this the way I do →
Mihajlo Poznan, founder and sole operator of Poznan Digital
The shelf is empty on purpose
Real client results land here, with names and numbers.
The moment the first Australian ones are in. Nothing borrowed, nothing faked.
This system is running on my own business right now
Who it’s for

If your business already works, this was built for you.

You’ve got something good. People just aren’t finding enough of it. That’s the exact situation this is built for. Here’s what makes it click.

✓

Your offer already closes clients.

When people find you, they buy. That is the hardest part of any business, and you’ve already done it. My job is to get more of the right people in front of you.

✓

You’ve backed yourself with marketing before.

You know a lead has a cost and results take a little runway. That makes you exactly the kind of owner I can deliver for.

✓

You’re ready to fund the ad budget.

The appointments run on ad spend, committed for the window, so the test is real. You bring the fuel, I build the engine.

✓

You’ll pick up the phone.

I fill your calendar with qualified people. You do what you already do well and close them.

A couple of things need to be in place first. Your offer has to be proven, something the market already pays for, so appointments have something real to book. And the ad budget has to be there, because the system needs fuel to run. Get those two right and we’re in business.

This is how I can put a number in writing and mean it. I say yes when I know I can deliver, which is exactly what you’d want from anyone you let near your business.

Straight answers, no asterisks

The questions you’re already asking.

You’re weighing this up with your guard up, which is smart. Here are honest answers to the questions I get most, and where to read the full version if you want it.

Is the guarantee real, or is it the same line everyone uses?

Fair question, because it is the line everyone uses. The difference is what sits next to mine. A specific number, written down before we start, with a capped downside if I miss. The people who burned you promised big and showed you nothing. I put the mechanics on the table first.

Read: Are marketing guarantees real? →
Am I locked into a contract?

No. It is month to month and you can cancel any time. The whole build transfers to you the day you come on board, so if you ever leave, you leave with everything, not empty-handed.

Read: Marketing agency lock-in contracts, explained →
Who owns the ad account and the rest of it?

You do, from the day you become a paying client. During the free window the accounts sit under my umbrella so the work is protected, then everything, the ad account, the pages, the creative, and the data, moves to you on your own domain. Yours to keep.

Read: Who owns your ad account? →
What if it doesn’t work?

Then you don’t pay me. If I miss the number in the window, I keep working free for up to another 30 days. If it still misses, you owe nothing and we part as friends. The risk of it not working sits with me, not you.

Read: What performance-based marketing actually means →
How much ad spend do I need?

Enough to give the test a fair run, agreed with you before we start and paid straight to the platform, never to me. It depends on your market and the number we’re aiming for, so we set it together rather than me quoting a figure at a stranger.

Read: How much should I spend on ads? →
Why would you work for free?

Because I’m new to Australia and I need real local results more than I need a setup fee. Doing the work first and putting a number on it is how I earn trust in a market where nobody knows me yet. It is a fair trade.

Read: How to avoid getting burned by a marketing agency →

Still have a question? That is exactly what the teardown call is for.

From me

A quick word from me.

I’m Mihajlo, and I run Poznan Digital. When I say I, I mean it. No team behind me, and no account manager who takes over once you’ve signed. You get me, start to finish, and I do the work myself.

I spent about ten years in digital marketing before this, most of it in Belgrade where I ran my own agency. Eighteen months ago I moved to Australia, and I’m building this one from the ground up. That is the honest reason I carry the risk up front. I’d rather prove myself on the work than ask a room full of strangers to take my word for it.

I only take on a few clients at a time, because one person can run only so many systems properly. If I say yes to you, it’s because I’m confident I can fill your calendar. And if I ever think I can’t, I’ll tell you that straight.

Mihajlo Poznan
Poznan Digital
The longer story →
Start here

The first step is a free look at your funnel.

Here’s the whole thing in one place. I build and run the system that fills your calendar, and you don’t pay my fee until it delivers a number we agree in writing. Miss it, and your downside is capped, you can walk away owing nothing. The one cost that’s yours from the start is the ad budget, and it goes straight to the platform, never to me.

The next step isn’t a commitment of any kind. It’s a free teardown of your funnel, a friendly look at where your leads are leaking and what I’d fix first. You keep whatever we find, whether we work together or not.

A number in writing
A capped downside
You cover ad spend
Yours when you come on board
Get your free funnel teardownOr book a call

It’s just me, so I only take on a handful of clients at a time. Worth starting the conversation now.