Digital marketing that turns cold traffic into signed clients.

Most AU digital marketing agencies retain between $2,000 and $7,500 per month, with pricing gated behind a discovery call seven times out of eight.

Poznan Digital publishes pricing on the home page. Foundation tier starts at $2,500 for the build phase plus $1,500 per month for management. Growth tier is $4,000 + $2,500 per month. Scale is $6,000 + $4,000 per month plus a performance kicker.

Minimum monthly ad spend ranges from $2,000 to $10,000 depending on tier, paid directly to the ad platform.

Pricing is published because the alternative is wasting your time and mine on a discovery call that ends with a number you could have read on the page.

I’ve built digital marketing systems for service business owners across physios, dentists, restaurants, beauty salons, fitness studios, legal practices, accountants, real estate agents, and consultants. The pattern across all of them is the same: the funnel that wins is the one built as a single connected system, not five services bolted together by five vendors.

If your business has an offer that has already closed paying clients and an owner willing to fund ad spend on top of the retainer, you’re in the band where this approach works. The execution layer gets tuned to your category in the research phase. The architecture stays the same regardless of industry.

Outcomes only. Cost per lead, booking rate, cost per booked qualified call, cost per signed client. Customer Acquisition Cost and Lifetime Value tracked from month one. Performance marketing benchmarks like CTR, CPM, and frequency are review tools, not success metrics.

The monthly report is one page. Plain English. What we spent. What we got. What we’re changing next month and why. No vanity dashboards, no 30-slide deck, no email links to a real-time reporting platform you’re never going to log into. If a metric isn’t tied to a business decision, it doesn’t earn space on the report.

Around five weeks from kickoff to ads live. Week six is when traffic starts and the first leads enter the funnel. The performance guarantee window opens the day the first lead lands, not the day you sign.

If you return creative and copy approvals within two business days and fund minimum ad spend for the full window, the math underwrites a specific call target inside 30 days from first lead. Anything outside your control (ad account bans, platform outages) extends the window proportionally.

We build the funnel back to front for a reason: ads come last because they need a downstream funnel ready to convert. Otherwise you’re paying for clicks that hit a half-built page.

No junior. No account manager. No team you never meet. Mihajlo does the work. Same person from research through optimisation. The person who pitches your strategy is the one writing it, building it, reviewing the monthly report, and answering the call when you have a question.

Capacity is capped at three concurrent client builds. If the queue gets past five, ads get paused or the qualification bar goes up until throughput catches up. That’s the trade-off: same operator from start to finish, but quality has a ceiling on volume.

If something breaks, you know exactly who to talk to and they were in the room when the decision was made.

No. Pure month-to-month. The build phase is paid upfront and is non-refundable except under the performance guarantee. The monthly retainer is billed in advance and stops the day you cancel.

Most AU agencies in this band run six to twelve month contracts. Industry forum threads cluster around contract length as the second-loudest complaint after vague reporting. We don’t run that play. The pressure that comes from locking a client into a year of payments isn’t a positioning we wanted to build the agency on.

If we’re doing the work right, you’ll stay. If we’re not, you should be able to leave.

You keep everything. The funnel infrastructure, the ad accounts, the audiences, the email sequences, the CRM data, the creative library. All of it lives on your domain and in your accounts from day one, so cancellation doesn’t trigger a transfer or a migration project.

There’s no exit fee. No 30-day clawback. The monthly retainer ends on the date you cancel, billed in advance and pro-rated to that point. If you cancelled mid-build, the build phase stops where it is, and you keep whatever’s been shipped to that point.

The performance guarantee only triggers if the full build completes.

You do. Every account is created under your credentials from day one. Your Meta Business Manager, your Google Ads account, your Stripe, your CRM, your domain. Poznan Digital is added as a user, never the owner.

When the engagement ends, for any reason, at any time, there’s no transfer process. The infrastructure is already yours. You revoke our access and the system keeps running on the day-old setup.

This is the opposite of how most agencies do it. The common play is owning the ad accounts and treating them as a hold on the client. We don’t run that play. You own the asset, you fund the asset, you keep the asset.

The whole funnel, built as one connected system:

You walk away with every asset on your domain and in your accounts, a one-page monthly report in plain English, and a performance guarantee tied to a specific call target. The build runs in around five weeks. Ads come last, on purpose.

Yes. The mechanic: a specific call target inside a defined window from when the first lead enters the funnel. If we miss it, the build phase fee is refunded. The exact wording is locked after Australian Consumer Law review on 20 May 2026, which makes the language defensible if it ever needs to be tested.

Two things make the guarantee underwritable. The funnel is built back to front, so ads only go live once everything downstream is tested. And capacity caps at three concurrent client builds, so quality holds at volume.

You fund minimum ad spend for the full guarantee window and meet the obligations in the engagement letter. We deliver the target.

Specifics over promises. Pricing is published on the home page. The performance guarantee ties compensation to outcomes, not effort. And the free strategy call means you get a real diagnosis and a one-page action plan before you ever sign anything for the build.

Same person from strategy to launch. The same operator who runs your strategy call is the one writing your strategy doc, building your funnel, and reviewing your performance reports. No junior account manager. No team you’ll never meet.

If something breaks, you know exactly who to talk to and they were in the room when the decision was made.

Yes. Direct response marketing has been written about exhaustively for fifty years. The way we build funnels isn’t proprietary in the sense that it can’t be replicated. The phases are documented across hundreds of books and courses.

The real question is whether your time is better spent learning to build the funnel, or running the business the funnel is meant to free up for you. Most owner-operators who try to DIY hit one of these walls: the build takes six months alongside their day job, the integrations break in ways they can’t diagnose, the first creative test fails and they don’t know what to swap, or they ship something half-built and the math doesn’t underwrite the spend.

The framework is public. The execution is what gets paid for.

Compliance review happens in the research phase, before any creative is written. Ad copy, claims, and landing page content get checked against the relevant policies: advertising platform policies, AHPRA advertising guidelines where they apply, TGA constraints on cosmetic and therapeutic claims, ACMA spam act requirements on email and SMS opt-in.

If a ban happens despite the audit, the contingency plan includes an account-warmup protocol and backup ad accounts with server-side tracking. The performance guarantee window pauses for the duration of an unaccountable ban (platform error rather than policy violation) and resumes when the campaign is back live.

Yes. For any campaign in a regulated category, ad copy, before-and-after content, claims language, and landing page testimonials are reviewed against AHPRA’s advertising guidelines and the Therapeutic Goods Administration’s restrictions on therapeutic claims before anything ships.

Regulated-category campaigns get an additional pre-launch compliance pass. The funnel architecture, lead magnet content, and email sequences are written specifically against the regulatory floor for registered practitioner businesses, not retrofitted from a generic template.

If a creative angle won’t survive an AHPRA notification, it doesn’t ship. Compliance is the first check, not the last.

One page. Plain English. Plain numbers.

Top section: what we spent this month, broken out by platform. What we got back: leads, booked calls, signed clients. Cost per lead, cost per booked call, cost per signed client. Compared to last month and to the locked target.

Middle section: what’s working that we’re scaling, and what’s not working that we’re killing. One sentence per decision.

Bottom section: what’s changing next month and why. No 30-slide deck. No real-time dashboard you have to log in to. No vanity metrics like impressions or reach unless they’re tied to a decision.