Privacy

Privacy Policy.

Effective date18.05.2026.
Last updated18.05.2026.

This Privacy Policy explains how Mihajlo Poznan (referred to in this policy as "we," "us," or "our") collects, uses, stores, and shares your personal information when you use the website at poznandigital.com.au, book a strategy call with us, or engage us for services.

We comply with the Australian Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) under that Act. This policy also covers our obligations under the Spam Act 2003 for direct marketing communications by email and SMS.

If you have a question, a request, or a complaint about how we handle your personal information, contact us at privacy@poznandigital.com.au.

1Who we are

Mihajlo Poznan operates the website at poznandigital.com.au as an Australian sole trader. "Poznan Digital" is the brand name used on the website. The legal entity behind the business is Mihajlo Poznan personally.

  • Legal name: Mihajlo Poznan
  • ABN: 37 170 510 035
  • Business address: Unit 11, 10-16 Castlereagh Street, Liverpool NSW 2170, Australia
  • Privacy contact:privacy@poznandigital.com.au

2The information we collect

We collect two categories of personal information.

2.1Information you give us directly

When you book a strategy call, complete a form on our website, or correspond with us, you may give us:

  • Your name
  • Your business name and website
  • Your email address
  • Your phone number
  • Information about your business (industry, revenue band, current marketing spend, growth bottlenecks, prior agency history)
  • Anything else you choose to share with us during a call, by email, or in a document you send us

We collect this information so we can decide whether we are a fit to work with you, and if so, deliver our services to you.

2.2Information collected automatically

When you visit poznandigital.com.au, the following information may be collected automatically:

  • Pages visited, time spent on the site, referral source, device type, browser type, approximate location based on IP address (city or region level, not precise location), and clicks
  • Cookies and similar identifiers set by us and by third-party services we use (see section 6)
  • Advertising identifiers passed via tracking pixels

We collect this information to understand how visitors use the site, measure the performance of our marketing, and improve the experience for future visitors.

3How we use your information

We use your personal information for the following purposes:

  • To respond to your enquiries and provide the services you have requested
  • To assess whether your business is a fit for our services
  • To deliver the free Research and Strategy phase if you qualify on the strategy call
  • To deliver paid services once you sign for the build
  • To send transactional communications (booking confirmations, reminders, project updates)
  • To send marketing communications, in line with the Spam Act 2003 (see section 7)
  • To measure and optimise the performance of our advertising campaigns
  • To improve our website, services, and marketing
  • To comply with our legal, accounting, and tax obligations
  • To resolve disputes and enforce our agreements

We do not sell your personal information. We do not share it with third parties for their own marketing purposes.

4Who we share your information with

To deliver our services, we share some of your personal information with the service providers listed below. Each of them processes data on our behalf under contract. None of them owns your information.

Service providerWhat they do for usWhere data is stored
Webflow Inc.Hosts our website. Processes visitor data for site functionality.United States
HighLevel Inc. (GoHighLevel)Captures form submissions, stores contact records, sends our emails and SMS, manages calendar bookings, runs our CRM pipeline.United States
Google LLC (Google Analytics 4)Provides website analytics on visitor behaviour.United States
Meta Platforms, Inc. (Meta Pixel and Conversions API)Measures advertising performance for our Facebook and Instagram campaigns.United States

We may also disclose your information to:

  • Our legal, accounting, and tax advisors, under professional confidentiality obligations
  • Government authorities, courts, or regulators where required by law
  • A successor business in the event we are acquired or transfer the business, with prior notice to you where reasonably possible

5Cross-border data transfers

All four of the service providers listed in section 4 are based in the United States and store data on servers in the United States and potentially other countries outside Australia.

Under Australian Privacy Principle 8, before we disclose your information to an overseas recipient, we take reasonable steps to ensure the recipient handles your information in line with the APPs. This typically includes contractual protections, data processing agreements, and reliance on the recipient's published privacy and security commitments.

If you would like a current list of the countries where your information may be stored, contact us at privacy@poznandigital.com.au.

6Cookies and tracking technologies

Our website uses cookies and similar tracking technologies. Some are essential. Others are used for analytics and advertising.

6.1Categories of cookies and trackers we use

  • Essential cookies. Required for the website to function (session management, form submission, security). Cannot be disabled without breaking the site.
  • Analytics cookies. Set by Google Analytics 4 to measure how visitors use our site (pages viewed, behaviour, conversion paths).
  • Advertising cookies and pixels. Set by Meta Pixel and the Meta Conversions API to measure and optimise our advertising on Facebook and Instagram.

6.2Notification when you visit the site

The first time you visit poznandigital.com.au, we display a notification that the site uses cookies and tracking technologies. By continuing to use the site, you acknowledge that these cookies and trackers are in use as described in this policy.

6.3How to control or disable cookies

You can manage cookies through your browser settings. Most browsers let you block third-party cookies, clear stored cookies, or disable cookies altogether. Disabling cookies may affect your experience of the site.

You can also opt out of personalised advertising directly with the platforms we use:

7Direct marketing and the Spam Act 2003

If you have given us your contact details by booking a strategy call, completing a form on our site, or signing up for a resource, we may send you:

  • Transactional communications (booking confirmations, reminders, project updates)
  • Marketing communications about our services

Every marketing communication we send includes:

  • An identification of Mihajlo Poznan as the sender
  • A clear way to unsubscribe (an unsubscribe link in email, a STOP reply option in SMS)

We action unsubscribe requests within five business days, as required by the Spam Act 2003. After you unsubscribe, we keep a suppression record so we don't contact you again by accident.

If you no longer want to receive marketing from us, you can:

Unsubscribing from marketing does not affect transactional communications related to services you have already engaged us for.

8How we store and protect your information

Under Australian Privacy Principle 11, we take reasonable steps to protect your personal information from misuse, interference, loss, and unauthorised access, modification, or disclosure.

Practical measures we use:

  • All third-party platforms we use require encrypted connections (HTTPS / TLS)
  • Access to personal information is restricted to Mihajlo Poznan as the sole operator, and to the platforms listed in section 4 under contract
  • Strong, unique passwords with two-factor authentication on every platform that supports it
  • Regular review of platform access logs
  • Records kept only for as long as needed (see section 9)

If we become aware of a data breach that is likely to result in serious harm to any individual whose personal information we hold, we will notify affected individuals and the Office of the Australian Information Commissioner (OAIC) as required under the Notifiable Data Breaches scheme.

9How long we keep your information

We keep personal information only for as long as we need it for the purposes set out in this policy, or for as long as required by law.

  • Active prospects and clients: for the duration of the engagement and 7 years after the last interaction, in line with Australian tax and business record-keeping requirements.
  • Prospects who booked a call but did not engage: up to 2 years from the call date, then deleted or anonymised.
  • Marketing list contacts: until you unsubscribe. After you unsubscribe, we retain a suppression record indefinitely so we don't accidentally contact you again.
  • Website analytics: in line with Google Analytics 4 default retention (currently 14 months) and Meta Pixel default retention.

When information is no longer required, we delete it or anonymise it.

10Your rights

Under the Privacy Act 1988, you have the right to:

  • Access the personal information we hold about you
  • Correct information that is inaccurate, out of date, incomplete, irrelevant, or misleading
  • Withdraw consent for direct marketing at any time
  • Make a complaint about how we have handled your information (see section 11)

To exercise any of these rights, email privacy@poznandigital.com.au. We will respond within 30 days. If we are unable to comply with your request, we will explain why in writing.

We do not charge a fee to make a request. If a request is complex and requires significant work, we will discuss any reasonable cost with you before proceeding.

11Complaints

If you believe we have handled your personal information in a way that breaches the Australian Privacy Principles, contact us first at privacy@poznandigital.com.au.

We will:

  1. Acknowledge your complaint within 7 days
  2. Investigate and respond in writing within 30 days
  3. If we cannot resolve your complaint, explain why and tell you what we can do next

If you are not satisfied with our response, you can lodge a complaint with the Office of the Australian Information Commissioner (OAIC):

12Automated decision-making

We do not currently use automated decision-making systems to make decisions that significantly affect your rights or interests. If we introduce such systems in the future, we will update this policy to disclose the information required under the Privacy Act amendments taking effect on 10 December 2026.

13Children

Our services are for business owners. We do not knowingly collect personal information from anyone under the age of 18. If you believe we have collected information about a minor in error, contact us and we will delete it.

14Changes to this policy

We may update this policy from time to time. When we do, the "Last updated" date at the top of this page will change.

If the changes are significant (for example, a new third-party processor or a material change in how we use information), we will also communicate the change by email to active clients and to people on our marketing list.

Your continued use of the website after a change to this policy means you accept the updated terms.

15Contact us

For any privacy question, request, or complaint:

PostalMihajlo Poznan, Unit 11, 10-16 Castlereagh Street, Liverpool NSW 2170, Australia
ABN37 170 510 035