Case study

An evidence-led website built to earn a sceptic’s trust.

OngoingFull systemNaturopathy, Miroslav Ivanovic

Miroslav is an experienced naturopath who had almost nothing online to show for it. We started at the foundation: the research and the brand, then a one-page site built to be found by both search and AI answer engines. That page is the base for the full system we’re building next, from a fully optimised website through to landing pages and lead generation campaigns. It’s newly launched, and one I’m still building with him.

Visit live site ↗

wholsamhealth.com

Poznan Digital website, live site screenshot

The starting point

Where Miroslav started

Miroslav has over twenty years of clinical experience and a real standing in his profession. Online, he had almost none of it. There was no personal website and no bio even on his own clinic’s page. To a patient searching for a naturopath, he was close to invisible.

He came to me to fix that from the ground up, and we agreed to do it properly rather than quickly: start with a solid foundation and build on it. So that’s what we’re doing, one layer at a time.

What we built

What we’ve built so far

We started where it matters, with the groundwork, and built up from there.

The research

Before anything, I dug into the market and competitors, and exactly who Miroslav needs to reach. That patient is the sceptic who’s been unwell for years and is wary of anything that feels like hype. Every word on the site is written to earn that person’s trust.

The brand

A calm, clinical identity that looks more like a modern evidence-based clinic than a wellness studio, because that’s what wins this patient over.

The website

A single, focused page, built properly. It’s made to be found by both Google and AI answer engines, and written to stay honest and compliant with the rules that govern health marketing. And it’s designed to do the real job: turn a cautious visitor into a booked call.

The foundation

That page is the foundation. The full system, a fully optimised website plus landing pages and lead generation campaigns, gets built on top of it from here.

Where it’s at

I’ll be straight, because this page only works if I am.

Wholsam Health is newly launched, so there are no lead or revenue numbers to show yet. It would be easy to invent a soft figure here. I won’t.

What’s real is this. Miroslav went from close to invisible online to a proper, professional presence built on solid foundations, with a website a cautious patient can actually trust. The base is live, the groundwork is done, and the full system is being built on top of it.

It’s marked Ongoing because that’s the plan we agreed: I keep building and running it with him as it grows. The numbers will come as the rest of the system goes live, and when they do, they’ll go here, real and checkable, not before.

The review

In the client’s words

★★★★★

“I highly recommend Mihajlo from Poznan Digital for all your website, lead generation and digital marketing needs. He is very good at what he does and has a great way of explaining things so you can understand them. Mihajlo is very targeted with his marketing strategy to achieve the best outcome and return on investment. I’m very happy with my website and the leads that have come from his great work. His expertise and guidance is second to none and much appreciated. You won’t be disappointed. Look no further, he’s the best in the business.”

Miroslav Ivanovic, Wholsam Health, Google review

Next step

Want to start on solid ground?

If you’re starting from scratch, or your online presence is doing nothing for you, this is how I’d do it: get the foundation right first, then build the system that brings in the work. Start with a free teardown. I look at where you are now, show you what’s missing, and tell you what I’d build first. You keep it either way. And if you want the whole system built and run for you, I don’t get paid until it’s putting real appointments in your calendar.

Get your free funnel teardown Or book a call