Most marketing advice online is written to sell you something, and it shows. These guides are the opposite. Each one answers a real question Australian business owners ask before they trust anyone with their marketing, honestly, with real local data, and no sales spin. I wrote them, and I hold my own business to every standard I ask you to hold others to.
These guides help Australian service business owners choose a marketing provider without getting burned, and understand what they're really paying for. They cover how agencies price their work, what contracts and guarantees hide, who really owns your accounts, and why marketing so often fails to deliver. Every guide cites real sources, says plainly what it doesn't know, and applies the same test to Poznan Digital that it applies to everyone else.
The red flags in the words of owners who got burned, plus the rights you have under Australian law.
Read the guide →Ten questions and what a good answer sounds like, lined up with the Small Business Ombudsman's own checklist.
Read the guide →How to tell a real guarantee from theatre, with a six-question test I run on my own guarantee too.
Read the guide →The 20-minute background check, with the free tools and the two questions that cut through.
Read the guide →The honest three-way, with real Australian numbers and when each one is actually right.
Read the guide →The clauses that trap you, why they're now an ACCC enforcement priority, and how to get out of one.
Read the guide →How agencies quietly end up owning your accounts, and how to check what you own and get it back.
Read the guide →The seven clauses to check, the fair version, the trap version, and the law that protects you.
Read the guide →The four things to own, domain, hosting, admin and copyright, how to check each, and how to get it back.
Read the guide →Secure your accounts, data and site first, then give notice. The clean-exit checklist.
Read the guide →Real prices, what each tier quietly leaves out, and exactly what I charge.
Read the guide →Why there's no magic percentage, and the simple maths that gives you your own number.
Read the guide →Whether you can pay on results, and what to watch for when someone offers it.
Read the guide →Retainer, project, pay-on-results or base plus bonus, and where each one points the incentive.
Read the guide →Real 2026 prices by tier, what the build price leaves out, and the subscription-website trap.
Read the guide →The one broken link that quietly deletes your results, even when every piece looks fine.
Read the guide →The three real causes, and how to tell which one actually hit you.
Read the guide →The honest answer on speed and follow-up, the folklore stats to ignore, and what to actually do.
Read the guide →The six places leads leak, in the order to fix them, and how to tell which one's broken.
Read the guide →An ordered diagnostic using Google's own reports, and the leak that's usually downstream of the ad.
Read the guide →A free funnel teardown answers that in one honest conversation. I look at your setup, tell you what's actually going on, and you keep what we find. No pitch.